When do we collect and process personal data?

We collect and process your personal data in the following cases, among others:

• If you contact us directly, for example through this website or at the dealership.
• If you buy products directly from us (e.g. vehicles or parts and accessories).
• When you buy services directly from us (e.g. when your vehicle is serviced or repaired).
• When you request information about our products and services (e.g. sending brochures or price lists).
• When you respond to our direct marketing activities, such as when you fill out a response or sweepstakes card or when you submit your information online at this website.
• If BMW AG permissibly provides us with data about you, if and to the extent that the necessary data protection requirements are met.
• If third parties permissibly provide us with personal data about you.

Please help us keep your information up to date by notifying us of any changes to your personal information – especially your contact information.

What data can be collected about you?

The following categories of personal data may be collected through the many services and contact channels described in this Privacy Notice:

• Contact information: Name, address, telephone number, e-mail address.
• Interests: Information you provide about your areas of interest, such as the vehicles you are interested in, hobbies, and other personal preferences.
• Other personal data: Information provided by you regarding date of birth, education, household size or professional situation.
• Contract data: Customer number, contract number.
• Website usage and communications: Information about how you use the website and whether you open or forward communications from us, including data collected via cookies and other tracking technologies. For more information, please see our Cookie Policy: Cookies are used on our website for anonymous, statistical analysis for the duration of a session. A cookie is a small text file that is placed on your hard drive by a website. Cookies do not cause any damage to your computer and do not contain viruses. The cookies on our website do not collect any personal data about you. You can deactivate the use of cookies at any time via your browser settings. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you in the manner and for the purposes set out above.
• Creditworthiness and identity information: Data to establish your identity, e.g. driver’s licenses or registration certificate part 1; also information on transactions, any payments not made to us; plus information on cases of fraud, criminal acts, suspicious transactions, politically exposed persons and sanctions lists in which your data is included.
• Information on vehicle functions and settings: Information about the functions and current settings of your vehicle (identified by the vehicle identification number), e.g. BMW TeleServices, if you have entered us in the system as the desired BMW partner.
• Technical data on the vehicle: Data that is generated or processed in the vehicle. Operating data in the vehicle: Control units process data to operate the vehicle. This includes, for example:

• Vehicle status information (e.g., speed, motion deceleration, lateral acceleration, wheel RPM, seat belt closed indicator),
• ambient conditions (e.g. temperature, rain sensor, distance sensor). As a rule, this data is volatile and is not stored beyond the operating time and is only processed in the vehicle itself. Control units often contain data memories (including the vehicle key). These are used to temporarily or permanently document information about vehicle condition, component stress, maintenance requirements, and technical events and faults. The data stored depends on the technical equipment: – Betriebszustände von Systemkomponenten (z. B. Füllstände, Reifendruck, Batteriestatus),
• Malfunctions and defects in important system components (e.g. lights, brakes),
• Reactions of the systems in special driving situations (e.g. deployment of an airbag, onset of the stability control systems),
• Information on vehicle damaging events,
• for electric vehicles, state of charge of the high-voltage battery, estimated range.

In special cases (e.g. when the vehicle has detected a malfunction), it may be necessary to store data that would actually only be volatile.

If you make use of services (e.g. repair services, maintenance work), the stored operating data can be read out and used together with the vehicle identification number if necessary. The data may be read out from the vehicle by our employees or third parties (e.g. breakdown services). The same applies to warranty cases and quality assurance measures.

The data is usually read out via the legally required connection for OBD (“on-board diagnostics”) in the vehicle. The operating data read out documents technical conditions of the vehicle or individual components, assists in fault diagnosis, compliance with warranty obligations and quality improvement.This data, in particular information on component stress, technical events, operating errors and other faults, is transmitted to BMW AG for this purpose together with the vehicle identification number, if applicable. In addition, BMW AG is subject to product liability. BMW AG also uses operating data from vehicles for this purpose, such as for recall campaigns. This data may also be used to verify customer claims for warranty and rectification.

Fault memories in the vehicle can be reset by a service company as part of repair or service work or at your request.

For further information on the processing of data in the vehicle, please refer to the operating instructions for your vehicle or the BMW AG data protection information (https://www.bmw.de/datenschutz).

• Vehicle location data: information about the location of your vehicle or mobile device. We may receive limited vehicle location data to the extent necessary for the performance of a contract (e.g., as part of BMW Mobile Service roadside assistance).
• Contact form: If you send us inquiries via contact form, your data from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent. The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if this has been requested. The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.
• Inquiry by e-mail, telephone or fax: If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 (1) (a) DSGVO) and/or on our legitimate interests (Art. 6 (1) (f) DSGVO), as we have a legitimate interest in the effective processing of requests addressed to us. The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular legal retention periods – remain unaffected.
• Newsletter data: If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. Legal basis The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation. Storage period The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remains unaffected by this. After you have unsubscribed from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data you enter for the purpose of receiving newsletters (e.g. e-mail address) is stored on CleverReach’s servers in Germany or Ireland. Our newsletters sent with CleverReach allow us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on this website) has taken place after clicking on the link in the newsletter. For more information on data analysis by CleverReach- Newsletter, please visit: www.cleverreach.com tracking/. The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. If you do not want any analysis by CleverReach, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter message. Furthermore, you can also unsubscribe from the newsletter directly on the website. The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data that has been stored by us for other purposes remains unaffected by this. After you have unsubscribed from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest. For more details, please refer to the data protection provisions of CleverReach at: www.cleverreach.com.

For what purposes is your data processed?

The data collected in connection with the conclusion of contracts or the provision of our services are processed for the purposes stated below. First of all, here is an explanation of the legal basis for the processing of personal data:

We will only process your data if an applicable legal provision allows us to do so. In particular, we will process your data on the basis of Art. 6 and Art. 9 of the DSGVO and on the basis of consent pursuant to Art. 7 DSGVO. In doing so, we will base the processing of your data on the following legal bases, among others. Please note that this is not a complete or exhaustive list of legal bases, but these are merely examples that are intended to make the legal bases more transparent.

– Consent (Art. 6 para. 1 p. 1 lit. a), Art. 7 DSGVO, respectively Art. 9 para. 2 lit. a), Art. 7 DSGVO): We will only process certain data on the basis of your previously given explicit and voluntary consent. You have the right to revoke your consent at any time with effect for the future.
– Fulfillment of a contract / pre-contractual measures (Art. 6 para. 1 p. 1 lit. b) DSGVO): To initiate or execute your contract with us, we need access to certain data.
– Fulfillment of a legal obligation (Art. 6 para. 1 p. 1 lit. c) DSGVO): We are subject to a number of legal requirements. In order to fulfill these requirements, we must process certain data.
– Safeguarding legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO): We will process certain data to protect our interests or the interests of third parties. However, this only applies if your interests are not overridden in the individual case.

A. Fulfillment of the contractual obligation within the scope of distribution, maintenance and repair of vehicles

(Art. 6 Abs. 1 lit. b) DSGVO)
We collect, process and use personal data as part of the sales process or during maintenance or repair at our dealership.

As part of the sales process, personal data is used by us to process the purchase contract, to conduct test drives and to transmit information in connection with your vehicle purchase.

Within the scope of these activities, the following categories of data are processed:
– Contact details (surname, first name, address, e-mail address, etc.)
– Bank details, if applicable

We use your personal data to contact you in the course of contract processing (e.g. vehicle order, workshop/repair order) or for processing a request formulated by you (e.g. quotation, test drive request). For all aspects of contract processing or the processing of a request, we will contact you without separate consent, e.g. in writing, by telephone, via messenger services, by e-mail, depending on the contact data you have provided.

As part of the maintenance and repair processes or services at our company, vehicle technical data relevant to vehicle service is read out from the installed electronic control units using special diagnostic equipment. This data is processed and used in the workshop by trained technicians to diagnose and rectify any malfunctions. This technical data on the vehicle essentially consists of
– Vehicle master data (e.g. vehicle identification number, vehicle type, production date, vehicle equipment),
– Fahrzeugzustandsdaten (Messwerte wie z. B. Kilometerstand),
– Error memory entries (e.g. malfunction of direction indicator),
– load collectives, – software states as well as
– service and workshop data (e.g. service requirements, work performed, spare parts installed, warranty cases, workshop logs).

The foregoing information may be accessed by BMW AG to assist us with technical or other challenges to our performance.

The technical vehicle data is deleted at the end of the vehicle’s life cycle.

We may also receive limited data for locating the vehicle if this is necessary for the purpose of fulfilling a contract (e.g. as part of the MINI Mobile Service roadside assistance). We use the data exclusively for the purpose of fulfilling the contract.

B. Fulfillment of our sales, service and administrative processes in cooperation with BMW AG

(Art. 6 Abs.1 lit. a, b, f) DSGVO)
For the fulfillment of sales, service and administrative processes, a transfer of data to BMW AG is necessary. This is the case when we transmit data

– for the examination of warranty/guarantee cases
– for the processing of vehicle orders and services
– for questions about specific repair implementation
– on marketing campaigns or market research
– for the execution of contractual agreements between us and BMW AG
– to maintain product liability and product observations for possible recalls
– for product and quality improvement For these processes, depending on the relevant

legal basis the following categories of data are transmitted:
– Contact details
– Identification data
– Vehicle master data
– Vehicle condition data
– Error memory entries
– Service and workshop data

C. Customer service

(Art. 6 Abs. 1 lit. b, f) DSGVO )
We use your personal data to contact you in the course of processing the contract (see above). (e.g. vehicle order, workshop/repair order) or for processing a request formulated by you (e.g. quotation, test drive requests, inquiries and complaints). For all aspects of contract processing or the handling of a request, we will contact you without separate consent, e.g. in writing, by telephone, via messenger services, by e-mail, depending on the contact data you have provided.

We will also contact you if your vehicle is affected by a so-called Technical Action or a recall. Since Technical Actions are usually measures of high importance (e.g. avoidance of danger to passengers, avoidance of damage to the vehicle), we will contact you or BMW AG using the contact data you have provided.

We also process your personal data on this basis to further optimize your experience with us, e.g. to clearly identify you when you contact us.

D. Promotional communication and market research based on consent

(Art. 6 Abs. 1 lit. a) DSGVO )

If you have separately given your consent to further use of your personal data, your personal data may be used in accordance with the scope described in the consent, for example for advertising purposes (selected offers for products and services) and/or market research, and may be passed on to affiliated companies of Auohaus Euler (see also imprint) and BMW AG (Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich). Details of this can be found in the respective declaration of consent, which can be revoked by you at any time.

When you select the corresponding consent in promotional communication, we collect and process:

– Contact information, e.g. name, address, email, phone number
– Supplemental personal information / preferences, e.g.:
– Company name, your relationship to that company, if you use a company vehicle or are our contact for that company
– A possible time when you need a new vehicle and your interest in MINI vehicles and services, as well as your requests of information and test drives, etc..
– Vehicle identification number and other attributes linked to it
– Interests and hobbies
– Status of your privacy consent statement and selected or preferred communication channel
– Identification data, e.g. customer number, contract number
– Customer history, e.g.
– Vehicle purchase data incl. model, configurations, purchase date, registration date, license plate number, order date, delivery date, owner, list price.
– Service order data incl. scope of activities performed and spare parts installed
– Campaign history and response to direct marketing activities
– Participation in events
– Request and complaint history

In the data protection consent form, you also specify the communication channels (e.g. mail, telephone, e-mail) on which we may contact you.

As a rule, data processing for advertising purposes takes place in Germany; under no circumstances will personal data be transferred to a country outside the EU.

E. Compliance with legal obligations to which we are subject

(Art. 6 Abs. 1 lit. c, f) DSGVO)
We will also process personal data if there is a legal obligation to do so. Collected data is also processed in the context of ensuring the operation of IT systems. Securing is understood to include the following activities:
– Backup and recovery of data processed in IT systems,
– Logging and monitoring of transactions to verify correct functioning of IT systems,
– Detection and defense against unauthorized access to personal data,
– Incident and Problem Management to troubleshoot IT systems.

We are subject to a variety of other legal obligations. In order to comply with these obligations, we process your data to the extent required and, if necessary, pass it on to the responsible authorities within the scope of statutory reporting obligations.

Furthermore, we may process your data in the event of a legal dispute if the legal dispute makes it necessary to process your data.

F. Verbundene GmbHs der Euler Group

Autohaus Euler GmbH
Karl-von-Drais-Str. 6-9
60435 Frankfurt-Eckenheim
Tel. 069 548 200
E-Mail:info@euler-group.de

Autohaus Euler Hofheim GmbH
Nordring 15-21
65719 Hofheim
Tel. 06192-9908-0
E-Mail: info@euler-group.de

Autohaus Euler Kaiserslautern GmbH
Opelkreisel 28a
67663 Kaiserslautern
Tel. 0631-35113-0
E-Mail: info@euler-group.de

Autohaus Euler Pirmasens GmbH
Zweibrücker Str. 173
66954 Pirmasens
Tel. 06331-8704-0
E-Mail: info@euler-group.de

Euler Mobility Service GmbH
Karl-von-Drais-Str. 7-9
60435 Frankfurt
Customer service Frankfurt: 069 54820-45
Customer service Höchst: 069 300908-51
Customer service Hofheim: 06192 9908-49
Customer service Pirmasens: 06331 8704-21
Customer service Landstuhl: 06371 9250-361
Customer service Kaiserslautern: 0631 35113-0
E-Mail: info@euler-group.de

Frankfurter Chauffeur Service UG
Karl-von-Drais-Straße 6-9
60435 Frankfurt am Main
Tel. 069 548 200
E-Mail: info@euler-group.de

Euler Vertriebs GmbH
Hanauer Landstraße 427
60314 Frankfurt am Main
Tel. 069-5484043-203
E-Mail: info@euler-group.de

F. Data transfer to selected third parties

1. Data will be forwarded to the following companies, among others, if and to the extent that the necessary data protection requirements are met:

– If you have previously given us your express consent to share your data with affiliated companies in our group of companies for advertising or marketing purposes.

– To BMW AG, e.g. to update your address and vehicle, if and to the extent that the data protection requirements necessary for this are met and you have not objected to the use of your data for the purpose of written communication in the knowledge of a right to object, as well as contact details and personal data (e.g. date of birth, driver’s license class, hobbies and interests), if your consent to advertising purposes permits this, or also vehicle data used by BMW AG, in particular for the purpose of product monitoring and development.
– To carefully selected and vetted service providers and business partners with whom we work to provide products and services to you. We do this only within the strict requirements of data processing on behalf or on the basis of your explicit consent.
– To other third parties (e.g. public authorities) insofar as we are legally obliged to do so.

2. Integration of third-party services and content

Within our online offer, we use content or service offers of third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f) DSGVO) in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always requires that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources. The following presentation provides an overview of third-party providers and their content, along with links to their privacy statements, which contain further information on the processing of data and, in part already mentioned here, opt-out options:

2.1 On the store.swp.de website, we use Smartsupp Live Chat to allow you to contact us directly. The Smartsupp Live Chat is developed and distributed by Smartsupp.com s.r.o., Milady Horakove 13, 602 00 Brno, Czech Republic. When you use this contact option, some data is transferred to Smartsupp.com s.r.o.. This includes, among others, IP address, type and version of browser, type and version of operating system, estimated access location. Messages sent via this online support chat are also stored on the servers of Smartsupp.com s.r.o.. For more information, see the Smartsupp c.r.o privacy policy at www.smartsupp.com.

Wie schützen wir Ihre personenbezogenen Daten?

We employ various security measures, such as state-of-the-art encryption and authentication tools, to protect and maintain the security, integrity, and availability of your data.

One hundred percent protection against unauthorized access cannot be guaranteed for data transmissions over the Internet or a website, but we and our service providers and business partners use our best efforts to protect your personal data in accordance with applicable data protection laws using state-of-the-art physical, electronic and procedural safeguards. Among other things, we employ the following measures:

– Strict criteria for authorization to access your data according to the “need-to-know principle” (restriction to as few people as possible) and exclusively for the specified purpose,
– Disclosure of collected data exclusively in encrypted form, storage of confidential data, e.g., credit card data exclusively in encrypted form, firewall protection of IT systems to protect against unauthorized access, e.g., by hackers, and permanent monitoring of access to IT systems to detect and prevent misuse of personal data.

How long do we keep your data?

We will retain your data in accordance with Art. 17 GDPR only for as long as is necessary for the respective relevant purposes for which we process your data. If we process data for multiple purposes, it will be automatically deleted or stored in a format that does not allow direct conclusions to be drawn about you as soon as the last specific purpose has been fulfilled. To ensure that all your data is deleted again in accordance with the principle of data minimization and Art. 17 DSGVO, we have a deletion concept. The basic principles according to which this deletion concept provides for the deletion of your personal data are outlined below.

Use for the performance of a contract 

To fulfill contractual obligations, data collected from you may be retained for as long as the contract is in effect and, depending on the nature and scope of the contract, 6 or 10 years beyond that to comply with legal retention requirements and to address any inquiries or claims after the contract expires.

In addition, there are contracts for the supply of products and services that make longer retention periods necessary, see also “Use to verify claims” below.

Use for testing claims 

Data that, in our judgment, will be necessary to investigate, defend against, or bring a criminal prosecution or claim against you, us or a third party may be retained by us for as long as any such proceeding might be brought.

Use for customer service and marketing purposes

For customer service and marketing purposes, the data collected from you may be retained for 3 to 10 years after collection, unless you request deletion of this data and there are no contractual or legal retention obligations that conflict with this deletion request.

Who do we give access to your data internationally and how do we protect it in the process?

We are a company operating in Germany. Personal data is preferably processed by us and our affiliated companies as well as service providers commissioned by us in Germany or within the EU.

If data is processed in countries outside the EU, we ensure via EU standard contracts including appropriate technical and organizational measures that your personal data is processed in accordance with the European level of data protection.

For some countries outside the EU, such as Canada and Switzerland, the EU has already established a comparable level of data protection. Due to the comparable level of data protection, the transfer of data to these countries does not require any special authorization or agreement.

Contact us if you would like to see the specific safeguards for transferring your data to other countries:

Autohaus Euler GmbH
Karl-von-Drais-Str. 6-9
60435 Frankfurt-Eckenheim
Tel. 069 548 200
E-Mail: info@euler-group.de

The data protection officer of the controller is:

TÜV SÜD Pluspunkt GmbH
c/o Data protection officer of the
EULER GROUP
Wiesenring 2
D-04159 Leipzig

Mail: datenschutz@euler-group.de
Telefon: 069-5484043-203

If we use service providers to assist us in providing the listed services and purposes, we ensure that they are commissioned by us within the framework of the strict requirements of data processing under data protection law.

Contact us, your data protection rights and your right to complain to the data protection authority

If you have any questions about our use of your personal data, please contact us by e-mail at datenschutz@euler-group.de 069-5484043-203 or by telephone under the numberr *+49 69 548 4043-203 (täglich 08:00 – 18:00 Uhr)*.

As a person affected by the processing of your data, you can assert certain rights with us under the GDPR as well as under other relevant data protection provisions. The following section contains explanations about your data subject rights under the GDPR. Depending on the nature and scope of your request, we will ask you to send it to us in writing.

Data subject rights

According to the GDPR, you are entitled to the following rights in particular as a data subject:

Right to information (Art. 15 DSGVO):

You can request information from us at any time about the data we hold about you. This information concerns, among other things, the categories of data we process, the purposes for which we process them, the origin of the data if we have not collected it directly from you, and, if applicable, the recipients to whom we have transmitted your data. You may receive a copy of your data from us free of charge. If you are interested in further copies, we reserve the right to charge you for the further copies.

Right to rectification (Art. 16 DSGVO):

You may request that we correct your data. We will take reasonable steps to keep the data we hold about you and process on an ongoing basis accurate, complete and up to date based on the most current information available to us.

Right to deletion (Art. 17 DSGVO):

You may request us to delete your data, provided that the legal requirements for this are met. According to Art. 17 DSGVO, this may be the case, for example, if

the data is no longer necessary for the purposes for which it was collected or otherwise processed;

– you revoke your consent, which is the basis for the data processing, and there is no other legal basis for the processing;
– you object to the processing of your data and there are no overriding legitimate grounds for the processing, or you object to the processing of data for direct marketing purposes; – the data has been processed unlawfully;
– the processing is not necessary to ensure compliance with a legal obligation requiring us to process your data,
– in particular with regard to statutory retention periods;
– to assert, exercise or defend legal claims.

Right to restriction of processing (Art. 18 DSGVO):

You may request us to restrict the processing of your data if

– You dispute the accuracy of the data for the period of time we need to verify the accuracy of the data;
– the processing is unlawful and you refuse the erasure of your data and request the restriction of use instead;
– we no longer need your data, but you need it to assert, exercise or defend legal claims;
– you have objected to the processing as long as it has not yet been determined whether our legitimate grounds outweigh yours.

Right to data portability (Art. 20 DSGVO):

At your request, we will transfer your data – insofar as this is technically possible – to another data controller. However, you only have this right if the data processing is based on your consent or is necessary to perform a contract. Instead of receiving a copy of your data, you can also request that we transfer the data directly to another controller specified by you.

Right to object (Art. 21 DSGVO):

You may object to the processing of your data at any time for reasons arising from your particular situation, provided that the data processing is based on your consent or on our legitimate interests or those of a third party. In this case, we will no longer process your data. The latter does not apply if we can demonstrate compelling legitimate grounds for the processing that override your interests or if we need your data to assert, exercise or defend legal claims.

Deadlines for the fulfillment of data subject rights

We generally strive to comply with all requests within 30 days. However, this period may be extended for reasons related to the specific data subject right or the complexity of your request.

Restriction of information in the fulfillment of data subject rights

In certain situations, we may not be able to provide you with information about all of your data due to legal requirements. If we have to refuse your request for information in such a case, we will inform you at the same time about the reasons for the refusal.

Complaint to supervisory authorities

We take your concerns and rights very seriously. However, if you feel that we have not adequately addressed your complaints or concerns, you have the right to file a complaint with a competent data protection authority. When using our services, you may be asked to provide personal information. Answering these questions is voluntary. Your personal data will be stored and processed in accordance with German data protection regulations. The personal data collected within the framework of the Euler Group’s web pages will be used for the purpose of processing contracts and dealing with your inquiries. Your data will only be processed and used for the purposes of consulting, advertising and market research with your express consent. If the declaration of consent for the aforementioned purposes also includes the transfer of your data to BMW AG or other third parties named in the declaration of consent, your data may be passed on to them. Otherwise, no transfer of your data will take place. You can revoke your consent at any time with effect for the future. To do so, please contact info@euler-group.de or call us at The data protection officer of the responsible party is 069-5484043-203.

Video surveillance

The premises of all Euler Group branches are under video surveillance. The Euler Group is responsible for the video surveillance.

Autohaus Euler GmbH

Karl-von-Drais-Str. 6-9

60435 Frankfurt-Eckenheim

Tel. 069 548 200

E-Mail: info@euler-group.de

Autohaus Euler GmbH
Karl-von-Drais-Str. 6-9
60435 Frankfurt-Eckenheim
Tel. 069 548 200
E-Mail: info@euler-group.de

Autohaus Euler Hofheim GmbH
Nordring 15-21
65719 Hofheim
Tel. 06192-9908-0
E-Mail: info@euler-group.de

Autohaus Euler Kaiserslautern GmbH
Opelkreisel 28a
67663 Kaiserslautern
Tel. 0631-35113-0
E-Mail: info@euler-group.de

Autohaus Euler Pirmasens GmbH
Zweibrücker Str. 173
66954 Pirmasens
Tel. 06331-8704-0
E-Mail: info@euler-group.de

Euler Mobility Service GmbH
Karl-von-Drais-Str. 7-9
60435 Frankfurt
Customer service Frankfurt: 069 54820-45
Customer service Höchst: 069 300908-51
Customer service Hofheim: 06192 9908-49
Customer service Pirmasens: 06331 8704-21
Customer service Landstuhl: 06371 9250-361
Customer service Kaiserslautern: 0631 35113-0
E-Mail: info@euler-group.de

Frankfurter Chauffeur Service UG
Karl-von-Drais-Straße 6-9
60435 Frankfurt am Main
Tel. 069 548 200
E-Mail: info@euler-group.de

The data protection officer of the controller is:

TÜV SÜD Pluspunkt GmbH
c/o Data protection officer of the
EULER GROUP
Wiesenring 2
D-04159 Leipzig

Mail: datenschutz@euler-group.de
Telefon: 069-5484043-203

The recordings are viewed only in case of a crime. After 7 days, the recordings are deleted. Biometric data is not processed to uniquely identify natural persons.

Cookies and Web-Tracking

In order to make our website user-friendly and optimally tailored to your needs, we use cookies in some areas. “Cookies” are small text files that are stored locally on your computer’s hard drive and kept ready for later retrieval, making it easier to use our online services. You can find more information under the cookie guidelines.

When using our internet pages, we also use cookies to enable an analysis of your use of the internet pages (web tracking). The information generated by the cookie about your use of our website (search engines used, search terms used, languages used, origin of visitors by country, browsers used and their plugins, referrers, length of stay, entry and exit pages, abandonment rates, IP address) is used exclusively anonymously and only for statistical purposes. This information is used separately from personal data and is not merged with it; it therefore does not allow any conclusions to be drawn about personal data.

You can declare your consent or rejection of cookies – also for web tracking – via the settings of your web browser. You can set your web browser to notify you when cookies are set or to reject cookies in general. However, you will then no longer be able to use all the functions of our website.

You can learn about this option for the most commonly used browsers via the following links:
– Internet Explorer
– Firefox
– Google Chrome
– Safari
– Opera

a. Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent was requested (e.g. consent to store cookies), the processing is based exclusively on Art. 6 (1) a DSGVO; the consent can be revoked at any time.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: tools.google.com.

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website:

Deactivate Google Analytics

For more information on how Google Analytics handles user data, please see Google’s privacy policy: support.google.com.

Job processing

We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item “Objection to data collection”. Storage period Data stored by Google at user and event level that is linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. For details, please see the following link: support.google.com

b. Google Remarketing

This website uses the remarketing or “similar target groups” function of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). This allows you to be targeted with advertising by displaying personalized and interest-based ads when you visit other websites in the so-called “Google Display Network”. “Google Remarketing” or the “Similar Target Groups” function uses so-called “cookies” for this purpose, text files that are stored on your computer and enable an analysis of your use of the website. These text files are used to record your visits as well as anonymized data on the use of the website. Personal data is not stored in the process. If you visit another website in the so-called “Google Display Network”, you may be shown advertisements that are highly likely to take into account product and information areas previously called up on our website.

You can prevent the “Google Remarketing” or the “Similar target groups” function by preventing the storage of cookies through a corresponding setting in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: www.google.com. You can also deactivate the use of cookies by third-party providers by visiting the Network Advertising Initiative deactivation page at www.networkadvertising.org and implementing the further information on opting out mentioned there. Google’s privacy policy on remarketing with further information can be found here: www.google.com.

c. Google AdSense

This website uses Google AdSense, a service for embedding advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.

The information generated by cookies and web beacons about the use of this website (including your IP address) and delivery of advertising formats will be transmitted to and stored by Google on servers in the United States. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

d. Google Analytics Remarketing

This website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be served on every end device on which you log in with your Google account. To support this feature, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad targeting. You can permanently object to cross-device remarketing/targeting by disabling personalized advertising; follow this link: www.google.com. The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google Account (e.g. because you do not have a Google Account or have objected to the merger), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes. Further information and the privacy policy can be found in Google’s privacy policy at: policies.google.com.

e. Google AdWords und Google Conversion-Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. As part of Google AdWords, we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is based exclusively on Art. 6 (1) lit. a DSGVO; the consent can be revoked at any time. More information about Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: policies.google.com. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. When deactivating cookies, the functionality of this website may be limited.

f. Google DoubleClick

This website uses functions of Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (hereinafter “DoubleClick”). DoubleClick is used to display interest-based advertisements to you throughout the Google advertising network. The ads can be targeted to the interests of the respective viewer with the help of DoubleClick. For example, our ads may be displayed in Google search results or in banner ads associated with DoubleClick. In order to display interest-based advertising to users, DoubleClick must be able to recognize the respective viewer. For this purpose, a cookie is stored in the user’s browser, behind which the websites visited by the user, clicks and various other information are stored. This information is combined into a pseudonymous user profile in order to display interest-based advertising to the user in question. Google DoubleClick is used in the interest of targeted advertising measures. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSG- VO; the consent can be revoked at any time. You can set your browser so that it no longer stores cookies. However, this may be associated with a restriction of the accessible website functions. In addition, please note that DoubleClick may also use other technologies to create user profiles. Switching off cookies therefore offers no guarantee that user profiles will no longer be created. For further information on how to object to the advertisements displayed by Google, please refer to the following links: policies.google.com and adssettings.google.com.

g. Facebook Pixel

Within our online offer, so-called “Facebook pixels” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), are used. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our offer as a target group for the display of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our Internet offer. This means that with the help of the Facebook pixel we want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.

The Facebook pixel is directly integrated by Facebook when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, your visit to our website will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, you can find more information on how the remarketing pixel works and generally on the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy.php.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there regarding the settings for usage-based advertising: www.facebook.com or declare the objection via the US page www.aboutads.info or the EU page www.youronlinechoices.com. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

h. Facebook Plugins (Like & Share-Button)

Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on this website. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on this website. You can find an overview of the Facebook plugins here: developers.facebook.com.

When you visit this website, a direct connection between your browser and the Facebook server is established via the plugin. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website on your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook’s privacy policy at: de-de.facebook.com.

If you do not want Facebook to associate your visit to this website with your Facebook user account, please log out of your Facebook user account. The use of Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media.

i. reCaptcha

Our website uses Google reCAPTCHA, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. reCAPTCHA prevents automated software (so-called bots) from carrying out abusive activities on the website, i.e. it checks whether the entries made actually come from a human. To determine this, the following data is processed:  Referrer (address of the page on which the captcha is used), IP address, cookies set by Google, input behavior of the user (e.g. answering the reCAPTCHA question, input speed in form fields, order of selection of input fields by the user), browser type, browser plug-ins, browser size and resolution, date, language setting, display instructions (CSS) and scripts (Javascript).

Furthermore, Google reads the cookies from other Google services such as Gmail, Search and Analytics. If you do not want this assignment to your Google account, it is necessary that you log out of Google before calling our contact page. The aforementioned data is sent to Google in encrypted form. Google’s evaluation decides in which form the captcha is displayed on the page. In the event that personal data is transferred to the USA, Google has agreed to the EU-US Privacy Shield subjected to. You can find more information on this in the Datenschutzerklärung von Google.

j. Google Web Fonts

This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google’s servers. This enables Google to know that this website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. If your browser does not support web fonts, a standard font will be used by your computer. You can find more information about Google Web Fonts at developers.google.com and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

k. Google Maps

This site uses the map service Google Maps via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of an attractive presentation of our online offerings and easy location of the places indicated by us on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.More information on the handling of user data can be found in the privacy policy of Google: https://policies.google.com/privacy?hl=de.

l. YouTube

This website embeds videos from the website YouTube. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.When you visit one of our websites on which YouTube is embedded, a connection to the YouTube servers is established. In the process, the YouTube server is informed which of our pages you have visited.Furthermore, YouTube can store various cookies on your terminal device. With the help of these cookies, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts. The cookies remain on your terminal device until you delete them.If you are logged into your YouTube account, you enable YouTube to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSG-VO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.Further information on the handling of user data can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de.

m. Instagram

Functions of the Instagram service are integrated on this website. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.The use of the Instagram plugin is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in social media.For more information, please see the privacy policy of Instagram: instagram.com.