What is a cookie?
A cookie is a small file that stores Internet settings. Almost every website uses cookie technology. It is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information stored in it is either sent back to the website that generated it (first party cookie) or sent to another website to which it belongs (third party cookie). As a result, the website recognizes that you have already been called up once with this browser and, in some cases, varies the content displayed.
Some cookies are extremely useful, as they can improve the user experience when you return to a website that you have already visited several times. Provided that you use the same terminal device and browser as before, cookies remember, for example, your preferences in how you use a page and adapt the offers displayed more relevantly to your personal interests and needs.
Depending on their function and purpose, cookies can be divided into four categories: essential cookies, performance cookies, functional cookies, marketing cookies.
Absolutely necessary cookies
Essential Cookies are needed so that you can move around a website and use its features. Without these cookies, functionalities cannot be guaranteed, for example, that actions performed during a visit (e.g. text input or vehicle configuration) are retained, even when navigating between individual pages of the website.
Functional cookies enable a website to save information that has already been entered (such as selection of special features in a configuration) and to offer the user improved, more personalized functions. Functional cookies are used, for example, to enable requested functions such as playing videos. These cookies collect anonymized information, they cannot track your movements on other websites.
Performance cookies collect information about how a website is used - for example, which pages a visitor visits most often and whether they receive error messages from a page. These cookies do not store any information that allows the user to be identified. The information collected is aggregated and thus analyzed anonymously. These cookies are used exclusively to improve the performance of a website and thus the user experience.
Cookies for marketing purposes
Cookies for marketing purposes are used to play out targeted advertisements that are relevant to the user and adapted to his interests. They are also used to limit the frequency of appearance of an ad and to measure the effectiveness of advertising campaigns. They register whether one has visited a website or not. This information can be shared with third parties, such as advertisers. Cookies used to improve targeting and advertising are often linked to third-party site functionality.
Manage and delete cookies
Consent-free cookies on the "Online appointment" website
Cookie and Web-Tracking
You can declare your consent or rejection of cookies - also for web tracking - via the settings of your web browser. You can set your web browser to notify you when cookies are set or to reject cookies in general. However, you will then no longer be able to use all the functions of our website.
You can find out about this option for the most commonly used browsers via the links below:
- Internet Explorer
- Google Chrome
a. Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent was requested (e.g. consent to store cookies), the processing is based exclusively on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website:
Google Analytics disable
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection". Storage period Data stored by Google at user and event level that is linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. For details, please see the following link: support.google.com
b. Google Remarketing
This website uses the remarketing or "similar target groups" function of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). This allows you to be targeted with advertising by displaying personalized and interest-based ads when you visit other websites in the so-called "Google Display Network". "Google Remarketing" or the "Similar Target Groups" function uses so-called "cookies" for this purpose, text files that are stored on your computer and enable an analysis of your use of the website. These text files are used to record your visits as well as anonymized data on the use of the website. Personal data is not stored in the process. If you visit another website in the so-called "Google Display Network", you may be shown advertisements that are highly likely to take into account product and information areas previously called up on our website.
c. Google AdSense
This website uses Google AdSense, a service for embedding advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google AdSense uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be evaluated.
The information generated by cookies and web beacons about the use of this website (including your IP address) and delivery of advertising formats will be transmitted to and stored by Google on servers in the United States. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.
The storage of AdSense cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
d. Google Analytics Remarketing
e. Google AdWords and Google Conversion-Tracking
f. Google DoubleClick
This website uses functions of Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (hereinafter "DoubleClick"). DoubleClick is used to display interest-based advertisements to you throughout the Google advertising network. The ads can be targeted to the interests of the respective viewer with the help of DoubleClick. For example, our ads may be displayed in Google search results or in banner ads associated with DoubleClick. In order to display interest-based advertising to users, DoubleClick must be able to recognize the respective viewer. For this purpose, a cookie is stored in the user's browser, behind which the websites visited by the user, clicks and various other information are stored. This information is combined into a pseudonymous user profile in order to display interest-based advertising to the user in question. Google DoubleClick is used in the interest of targeted advertising measures. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSG- VO; the consent can be revoked at any time. You can set your browser so that it no longer stores cookies. However, this may be associated with a restriction of the accessible website functions. In addition, please note that DoubleClick may also use other technologies to create user profiles. Switching off cookies therefore offers no guarantee that user profiles will no longer be created. For further information on how to object to the advertisements displayed by Google, please refer to the following links: policies.google.com and adssettings.google.com.
g. Facebook Pixel
Within our online offer, so-called "Facebook pixels" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), are used. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our offer as a target group for the display of advertisements, so-called "Facebook Ads". Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our Internet offer. This means that with the help of the Facebook pixel we want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.
The Facebook pixel is directly integrated by Facebook when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, your visit to our website will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, you can find more information on how the remarketing pixel works and generally on the display of Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy.php.
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there regarding the settings for usage-based advertising: www.facebook.com or declare the objection via the US page www.aboutads.info or the EU page www.youronlinechoices.com. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
h. Facebook Plugins (Like & Share-Button)
Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on this website. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on this website. You can find an overview of the Facebook plugins here: developers.facebook.com.
If you do not want Facebook to associate your visit to this website with your Facebook user account, please log out of your Facebook user account. The use of Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media.
Furthermore, Google reads the cookies from other Google services such as Gmail, Search and Analytics. If you do not want this assignment to your Google account, it is necessary that you log out of Google before calling our contact page. The aforementioned data is sent to Google in encrypted form. Google's evaluation decides in which form the captcha is displayed on the page. In the event that personal data is transmitted to the USA, Google has agreed to the EU-US Privacy Shield subjected to. You can find more information on this in the Datenschutzerklärung von Google.
j. Google Web Fonts
k. Google Maps